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Home / Why Orijen / Our Mission
AT CHAMPION, OUR MISSION IS CLEAR AND STRONG: WE MAKE BIOLOGICALLY APPROPRIATE™ DOG AND CAT FOODS FROM FRESH REGIONAL INGREDIENTS.
Our Biologically Appropriate™ philosophy represents a new class of foods designed to nourish dogs and cats in keeping with their evolutionary adaptation to fresh meat and protein-rich diets.
Our ingredients are different too.
We don’t buy the bulk commodity ingredients in conventional pet foods, and instead focus on ingredients that are sustainably raised within our region by people we know and trust and then delivered to our kitchens fresh each day and bursting with goodness.
Prepared exclusively in our award-winning kitchens here in Alberta, Canada, ORIJEN is trusted by pet lovers worldwide and certified to meet every international safety standard.
NOURISH AS NATURE INTENDED
WHILE WE OFTEN APPLY HUMAN ATTRIBUTES TO OUR COMPANION DOGS AND CATS, THIS ISN’T THE APPROACH TO TAKE WITH THEIR DIETS.
That’s because dogs and cats evolved as hunters and, despite a modern lifestyle, their anatomical features are adapted to an almost exclusively meat-based diet.
WHEN WE SAY FRESH WE MEAN IT!
OFTEN MISUSED IN THE PET FOOD INDUSTRY, THE WORD FRESH REALLY MEANS AN INGREDIENT IS NEVER FROZEN OR EXPOSED TO HEAT, CHEMICALS OR PRESERVATIVES.
In fact, refrigeration is the only means of preservation for ingredients that are truly FRESH.
REAL FOOD FROM OUR OWN KITCHENS
MANY PET OWNERS DON’T REALIZE THAT MANY POPULAR PET FOOD BRANDS ARE OWNED BY MARKETING COMPANIES THAT DON’T ACTUALLY MAKE THEIR OWN FOODS.
Here at Champion, we’ve been preparing our own foods in our award-winning kitchens for more than a quarter century.