Do you remember the first day you brought your small puppy home? How they tripped over their toys, wagged their tiny tails, and gave you those adorable puppy dog eyes?
It’s simple really, our food mirrors the quantity, freshness, and variety of meats that dogs and cats are evolved to eat. Just like their ancestors, modern dogs and cats have anatomical features designed for a meat-based diet – a fundamental fact often overlooked by pet lovers.
Here’s our 5 Biologically Appropriate™ principles that you will find in all our foods:
- Rich in meat and protein
85% MEAT | unmatched by any other dry foods and about 3 times more than conventional dog and cat foods, ORIJEN’s rich meat inclusions nourish the way nature intended.
38-44% PROTEIN | ORIJEN derives its rich protein content from premium animal ingredients (not plants) – making our foods free of plant protein concentrates like potato or pea proteins, common in conventional pet foods.
- Unmatched fresh meat inclusions
FRESH | 2/3 of the meats, fish, poultry and eggs are FRESH or RAW, so they’re brimming with proteins, fats, vitamins and minerals in their most nourishing form.
DRIED | 1/3 of meats are air-dried at low temperature (90°C), concentrating their goodness in highly bio-available form — compare to industry standard of waste bones and offal unfit for human consumption.
- An abundant variety of fresh meats
Consider the variation in the natural diet: fish today, a duck or goose tomorrow, fresh eggs the next. A rich variety of fresh meats is a key principle in our foods, providing a diversity of essential proteins and fats to nourish dogs and cats completely.
This variety is lost in conventional dog and cat foods, which often feature a single animal ingredient, such as chicken or lamb, that’s highly processed and seldom authentically fresh. ORIJEN is different – loaded with up to 8 different fresh or raw meats, ORIJEN provides a richly nourishing diversity of proteins and fats that naturally support peak health.
- Wholeprey™ Superfood for dogs and cats
ORIJEN incorporates meat, organs and cartilage in ratios that mimic Mother Nature, creating a powerhouse of nutritional goodness. You won’t find long lists of synthetic supplements in ORIJEN foods.
MEAT provides protein, fat, vitamins A, B, D and K, copper, chromium, folic acid, iron, magnesium, potassium, selenium and zinc — all in highly bioavailable form.
ORGANS liver, kidney, tripe and heart provide a richly concentrated and highly bio-available source of virtually everything dogs and cats need to thrive — including heavy doses of essential vitamins, minerals, healthy fats and amino acids.
CARTILAGE AND BONE provide a rich source of minerals including calcium, phosphorus, magnesium and potassium — all in natural and easily absorbed form.
- Carbohydrate and Glycaemic-limited
Dogs and cats have absolutely no biological requirement for carbohydrates.
Although carbohydrates are recognized as a leading cause of obesity and diabetes, pet lovers are seldom aware that most foods exceed 50% carbohydrate. Worse still, conventional foods feature fast carbohydrates, such as rice, potato, tapioca and starch, compounds that are quickly absorbed by dogs and cats and can cause blood glucose to spike and promote fat build up.
If you would like to read more about Biologically Appropriate food then please click here: www.orijenpetfoods.co.uk/why-orijen/mission/biologically-appropriate/
Source: Champion Petfoods. https://www.orijen.ca/orijen/biologically-appropriate/