WHAT DOES WHOLEPREY MEAN?

In her infinite wisdom, Mother Nature matched the nutrients in whole fish, fowl and game to perfectly meet the dietary needs of dogs and cats.

The grey wolf (Canis lupus) is the ancestor and closest relative of all domestic dogs (Canis lupus familiarius), sharing 97% of their DNA, while the Near Eastern wildcat (Felis silvestris lybica) is the closest relative of domestic cats (Felis silvestris catus).

Despite years of breeding, the internal workings and anatomical capabilities of domestic dogs and cats remain the same as their wild cousins, so it’s no surprise their food requirements remain the same too.

In nature there are no synthetic food supplements, with wolves and wildcats deriving their nutritional needs by consuming prey animals. By eating the ‘whole of the prey’ they are getting protein from the muscle meat, vitamin and minerals from the, liver, kidney and tripe whilst the cartilage and bone deliver calcium and phosphorus.

Our WholePrey foods mirror this natural diet. Our recipes incorporate meat, organs and cartilage or bone in ratios that deliver nutrients naturally and completely, without the need for long lists of synthetic ingredients.

SUPERFOOD FOR DOGS & CATS

Meat (70%) | amino and fatty acids

Meat provides protein, fat, vitamins A, B, D, and K, copper, chromium, folic acid, iron, magnesium, potassium, selenium and zinc – all in highly bio-available forms.

Organs (20%) | almost every nutrient

Liver, kidney, tripe, and heart provide a richly concentrated and highly bio-available source of virtually everything dogs and cats need to thrive – including essential vitamins, minerals, healthy fats and amino acids.

Bones & cartilage (10%) | minerals

Cartilage and bone provide a rich source of minerals including calcium, phosphorus, magnesium and potassium – all in natural and easily absorbed forms.

Find out more about Biologically Appropriate foods